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Consultants outline tourism master plan for Plano, emphasizing community-aligned growth
Summary
Consultants for Visit Plano presented a tourism growth strategy grounded in research and 34 actionable recommendations across seven priority areas, stressing alignment with community values and a phased implementation with KPIs and a six‑to‑eight month status update.
The Plano City Council heard a tourism growth strategy from Visit Plano and its consultant, who presented a research-driven plan with 34 specific recommendations to guide marketing, product development, infrastructure, arts and culture, wellness, branding, governance, and community inclusion.
The presenter said the plan is “grounded in research, stakeholder input, and a clear understanding of where tourism can support broader economic and community goals,” and described a process that included more than 60 stakeholder interviews and a market assessment. The consultant recommended five…
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