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Director reports donation to TSA and rising hotel occupancy in Middleton
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Summary
The tourism director said staff bought and donated roughly $1,000 of snacks and beverages to 107 local TSA workers and reported stronger January–February occupancy and revenue metrics year over year; staff will monitor travel disruptions and return with updates.
The tourism director reported two updates: staff donated snacks and beverages to local TSA workers affected by a federal pay disruption, and the city’s hotel performance is up compared with last year.
The director said staff purchased "a little over 1000 dollars worth of snacks and beverages" and delivered them to 107 TSA workers at the Dane County Airport. "If this carries on, I let destination Madison know... I have enough in the budget to do it one more time," the director said, noting staff checked whether agents preferred breakfast, lunch or snacks.
On hotel metrics, the director presented STAR data showing January occupancy up 10.7% and February up 19% compared with the prior year; year-to-date occupancy was up 15.2%. ADR (average daily rate) trends were mixed — down 2% in January, up 5.3% in February — and year-to-date ADR was up 2.2%. RevPAR and running-12-month trends were also summarized.
The director said staff will continue to monitor travel impacts and that a post-event report format will be required for grant recipients. The director also noted upcoming agenda items, including a Yuri update and a potential discussion of a tourism vehicle lease, which staff will return to at a future meeting.
Next steps: staff will monitor travel developments, may repeat donations if needed and will provide updates at future meetings.
