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Council opposes proposed digital billboard at 1230 Peoria Street, citing location and safety concerns
Summary
Council members told Robinson Outdoor LLC they were open to electronic signage in principle but not at the proposed Business 24 location; the planning and zoning commission had previously voted against the applicant’s larger earlier request and council members cited traffic, aesthetics and proximity to homes as the primary concerns.
The council discussed Robinson Outdoor LLC’s variance request for a large electronic billboard at 1230 Peoria Street during the Jan. 12 Committee of the Whole meeting and made clear the location was the primary sticking point.
Council members described concerns about traffic congestion where student traffic, retail access and a busy corridor intersect, and several said the strip along Business 24 is visually busy…
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