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MTPO moves to county‑wide name, approves hiring a professional for branding
Summary
The Metropolitan Transportation Planning Organization agreed to adopt a county‑wide working name and to hire a professional design firm (or equivalent student studio) to produce a logo and brand package; the motion passed unanimously. Commissioners emphasized keeping 'Gainesville' visible for recognition and funding.
The Metropolitan Transportation Planning Organization voted unanimously to move forward with a county‑wide name and to engage professional help to create a logo and full brand package. The board directed staff to secure a domain and proceed with naming and design steps that are ADA‑accessible and suitable for federal forms.
Allison Whitfield, the MTPO executive director, told the board that staff’s preferred brand was “Connect Alachua” with either a Transportation Planning…
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