Citizen Portal
Sign In

Get Full Government Meeting Transcripts, Videos, & Alerts Forever!

MTPO picks updated logo and a short website name; consultant to refine colors and skyline

Gainesville–Alachua County Metropolitan Transportation Planning Organization (MTPO) · April 6, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The MTPO chose a new logo (Option 1) with direction to change colors to blue/green and adjust the skyline; the board also approved adopting gactpo.org as the primary domain and staff reported the domain had already been purchased.

The Gainesville–Alachua MTPO moved forward on branding and its public website, approving a new logo concept and a short domain name to help public recognition.

Marketing consultant Victoria Pennington presented three logo concepts that incorporated local natural and urban imagery. Board members discussed color palettes, embroidery and black‑and‑white reproduction constraints, and whether…

Already have an account? Log in

Subscribe to keep reading

Unlock the rest of this article — and every article on Citizen Portal.

  • Unlimited articles
  • AI-powered breakdowns of topics, speakers, decisions, and budgets
  • Instant alerts when your location has a new meeting
  • Follow topics and more locations
  • 1,000 AI Insights / month, plus AI Chat
30-day money-back on paid plans