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MTPO picks updated logo and a short website name; consultant to refine colors and skyline
Summary
The MTPO chose a new logo (Option 1) with direction to change colors to blue/green and adjust the skyline; the board also approved adopting gactpo.org as the primary domain and staff reported the domain had already been purchased.
The Gainesville–Alachua MTPO moved forward on branding and its public website, approving a new logo concept and a short domain name to help public recognition.
Marketing consultant Victoria Pennington presented three logo concepts that incorporated local natural and urban imagery. Board members discussed color palettes, embroidery and black‑and‑white reproduction constraints, and whether…
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