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MTPO picks updated logo and a short website name; consultant to refine colors and skyline
Summary
The MTPO chose a new logo (Option 1) with direction to change colors to blue/green and adjust the skyline; the board also approved adopting gactpo.org as the primary domain and staff reported the domain had already been purchased.
The Gainesville–Alachua MTPO moved forward on branding and its public website, approving a new logo concept and a short domain name to help public recognition.
Marketing consultant Victoria Pennington presented three logo concepts that incorporated local natural and urban imagery. Board members discussed color palettes, embroidery and black‑and‑white reproduction constraints, and whether the skyline and plant motifs read as locally distinctive. Staff recommended Option 1; commissioners asked Pennington to swap the draft’s muted orange/yellow palette for a blue/green scheme and to substitute a skyline that better matches Gainesville landmarks. The board approved Option 1 with Mayor Ward recorded in opposition.
Pennington then reviewed website structure and accessibility priorities — clear navigation, mobile‑first design, an interactive TIP tool and a document library — and said final colors and imagery would feed into the site build and a forthcoming style guide.
The board also debated the organization’s domain name. After discussion about hyphens and ease of recall, Commissioner Cornell moved to adopt a short URL (gactpo.org) if available. The motion passed unanimously; Pennington reported during the meeting that she had purchased gactpo.org through GoDaddy.
Next steps: staff will supply updated color options and a refined skyline for the chosen logo, produce a style guide with black/white and reverse treatments, and proceed with website development and beta testing ahead of a planned launch (staff targeted a late‑month launch timeline in the packet).
