Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Commissioners press outreach team after social campaign shows strong reach but weak conversion
Summary
Study commission staff reported a January outreach campaign that achieved high reach but low landing-page conversion; commissioners asked the communications vendors to analyze causes and return with a revised plan and technical fixes to the city website.
City communications staff and their contractor presented a summary of January outreach performance, reporting broad reach but limited conversion to meeting attendance. Anna (communications contractor) summarized channels used—paid social, newspaper display, press releases and newsletters—and shared platform metrics showing reach of roughly 26,000 and 808 reported clicks (about 3%), with an…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
