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Consultant reports gains from Rethink Runoff campaign; committee presses for better tracking and broader outreach
Summary
David Barron of New Creative by Pluck told the MS4 Subcommittee the Rethink Runoff campaign saw increased users and a good return on Facebook advertising. Members discussed shifting outreach toward webinars, reaching non‑social‑media audiences, and technical tracking (maps, QR codes); Barron said he would follow up with more analysis.
David Barron of New Creative by Pluck presented a recap of the Rethink Runoff advertising campaign at the MS4 Subcommittee meeting on Nov. 7, saying the campaign produced an increase in users and “good return on Facebook efforts.”
Committee members and guests pressed on how the outreach is tracked and how to broaden reach beyond social media. Adelaide Dumm (WNRCD) suggested focusing more on webinars than tabling “as it may engage people more in the content…
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