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Seal Beach staff outline eight SMART goals including lifeguard headquarters, Main Street improvements and parking code updates
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Summary
Police Chief Henderson presented an eight-goal strategic plan emphasizing a billboard project due diligence, a lifeguard headquarters/police substation road map, Main Street beautification and parking-code amendments (first reading April 13), with staff promising a status update in 90–120 days.
Chief Henderson presented an update on staff’s strategic planning process and the eight SMART goals developed after a public session in November 2025. Staff said they conducted the planning internally to save cost, narrowed on measurable goals, and increased community engagement opportunities.
Key items reported included vendor reference checks and initial legal coordination for a prospective billboard project; conceptual design and funding discussions and Coastal Commission consultations for a proposed lifeguard headquarters and police substation; a slate of smaller-scale Greater Main Street beautification projects and demonstration streetlight fixtures pending council feedback; an updated municipal code limiting paid parking to off‑street lots and a first reading of that code amendment on April 13; formation of a Business First ad hoc committee (approved Jan. 26) with a May 20 kickoff; and event expansion planning including a year-old farmers market at the base of the Seal Beach Pier and Olympic Committee work in preparation for LA 2028.
Staff told the council the plan is interactive and that the next detailed status update will arrive in roughly 90–120 days. Council members asked that staff involve residents early on for projects with high public visibility.
