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Director reports Winter Wonderland drew thousands and produced modest net revenue
Hanford Parks and Recreation Commission · March 9, 2026
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Summary
Staff reported Winter Wonderland attendance, vendor gross receipts and sponsorships; after expenses the event produced about $94,005 net and staff will seek council appropriation to reinvest roughly $49,000 into park infrastructure.
Brad, presenting director-level updates, delivered a summary of the Winter Wonderland event spanning the year-end season, emphasizing attendance, vendor revenue and sponsorships.
He said the event had tens of thousands of visits and strong vendor performance: combined vendor gross for seven weeks was $343,363, sponsorships brought in about…
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