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Board adjourns decision on proposed adult retail at 1012 S. 2nd to allow revisions and neighbor talks

Board of Zoning Appeals for the City of Milwaukee · April 2, 2026
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Summary

Neighbors and the applicant agreed to pursue more meetings and a revised plan of operation — including hours and window glazing options — before the board resumes consideration of a proposed adult retail store at 1012 S. 2nd St.

The Board of Zoning Appeals on April 2 agreed to adjourn an application to operate an adult retail store at 1012 South 2nd Street so the applicant could meet with neighbors and the alderman and provide a clarified plan of operation.

Carrie Lynn Hendricks, director of education at a nearby charter school, told the board she and other school staff worried about proximity to a K‑8 school and potential exposure for children; Hendricks said the concern was primarily about the store’s visibility and hours. A resident who lives adjacent to the site said existing alley activity and parking patterns raised concerns about additional late‑night traffic.

Applicant Felix Winters said the proposed business would focus on apparel and community‑oriented merchandise and was willing to limit hours and install lighting, cameras and interior dividers (or keep merchandise set back from public view). Board members discussed possible glazing or permanent curtain conditions to prevent street visibility of any explicit merchandise and agreed that an adjournment would allow the applicant to produce a written plan and meet with Alderman’s staff.

The board’s adjournment gives the applicant time to revise proposed hours and operational safeguards and to consult with the alderman’s office; staff warned that some glazing solutions may require a separate variance if they reduce window visibility.