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Marketing coordinator outlines website growth, branding relaunch and outreach plans
Summary
The district’s marketing presenter reviewed expanded community outreach, a 77% website growth figure, new reunification tags, social‑media strategies and plans to relaunch TCU branding alongside the strategic plan.
The board heard a marketing and communications update covering recent events, digital growth and an upcoming strategic branding relaunch. The presenter said the district website has grown about 77% year over year and described expanded outreach for homecoming, community events and enrollment campaigns targeted at border areas where the district has lost students.
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