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Marketing coordinator outlines website growth, branding relaunch and outreach plans
Summary
The district’s marketing presenter reviewed expanded community outreach, a 77% website growth figure, new reunification tags, social‑media strategies and plans to relaunch TCU branding alongside the strategic plan.
The board heard a marketing and communications update covering recent events, digital growth and an upcoming strategic branding relaunch. The presenter said the district website has grown about 77% year over year and described expanded outreach for homecoming, community events and enrollment campaigns targeted at border areas where the district has lost students.
On safety and emergency preparedness, the presenter described progress on a reunification ("I love you guys") tag program to streamline parent pickup in lockdown scenarios, being developed with a community partner and intended to be stockpiled for quick use. The presenter also summarized partnerships for apparel and a pop‑up Titan gear store, and noted a web call‑to‑action function now allows single‑click ticket purchases for events like The Little Mermaid.
Social channels have changed: Facebook engagement was described as high (the presenter cited "about 13,000 for engagement just within a week"), Instagram growth is steady, and the district recently started a LinkedIn page for jobs and professional content. The presenter said Twitter following decreased after the platform’s global purge of inauthentic accounts.
A strategic plan and brand relaunch are planned district‑wide; the presenter said staff logos and materials will be standardized at launch so the district can present a unified package to the public. The presenter asked for board support during implementation and invited questions about catalog and merchandise consolidation.
