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Polk County officials hear progress pitch for 'Centered on Progress' ad campaign; water-quality spot due in June
Summary
Marketing firm Flynn Wright presented Polk County's "Centered on Progress" campaign to the county board, reviewing Phase 1 results, a new airport spot, digital performance, and a planned water-quality chapter; presenters said about $367,000 has been spent so far and projected spending could total roughly $400,000 if continued past September.
Aaron Kennedy of marketing firm Flynn Wright presented the Polk County Board of Supervisors with a progress report on the "Centered on Progress" advertising campaign, describing phased creative work, digital performance measures and an upcoming water-quality advertisement expected to begin rotation in late June.
Kennedy said the effort began last year to "establish the primary message of 'centered on progress'" and that Phase 1 focused on a long-form video while Phase 2 emphasized initiatives that affect large numbers of residents. "You gotta go out and get it," Kennedy said, arguing the county must actively tell its own story.
Beth Ellwood of Flynn Wright summarized the campaign's digital strategy and performance metrics, noting paid social and organic partnerships with local…
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