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School district approves $30,000 HTV programming contract to promote schools and recruitment

Lafourche Parish Business Committee · April 30, 2026
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Summary

The committee approved a one-year, $30,000 contract with HTV programming to provide public programs and commercials intended to showcase the school system and support employment outreach for 2026–2027.

Mr. Martin recommended the committee approve a one-year contract with HTV programming (May 1, 2026–April 30, 2027) at an annual cost of $30,000 to provide a mix of public programs and commercial spots to highlight the district.

He said the contract would deliver six public programs and 30 different commercials through the year, producing as many as 130 spots per month, and that the district planned to coordinate content with its public information officer. “My vision with this… is to, frankly, not have the superintendent or the great department heads wanting to talk to Martin about all we have going on and have our students and our teachers and all the wonderful things that are happening,” Mr. Martin said.

Committee members asked how viewers would access the content; Mr. Martin said there is a free mobile app and the district planned to share HTV content via Facebook and YouTube feeds. Board members approved the contract by voice vote.

The contract was presented as consistent in cost with three billboards for the year; the committee did not provide the detailed contract terms or metrics for evaluating reach during the meeting.