Committee approves $35,000 working-capital loan for Gerhardin Fabrication to open Green Bay showroom

The Community Development Block Grant Revolving Loan Committee voted to approve a $35,000 working-capital loan to Gerhardin Fabrication and Design, LLC, to help the Wisconsin-based maker build a downtown Green Bay showroom.

The committee’s chair moved to grant the loan at an interest rate of 5% for seven years, secured by a personal guarantee; the motion was seconded and passed by voice vote with no opposition. Staff presented the request as a $35,000 loan paired with $40,000 in owner equity, for a total project cost of $75,000.

Staff said the loan proceeds will be used for tenant improvements and showroom build-out — including painting, flooring, signage and furnishings — to convert a former Capital Credit Union branch at 110 North Washington Street into a retail and design showroom. Staff also noted the company pledged to create one full-time equivalent sales position within 18 months of opening.

Applicant Cody Gerhardin described starting the business 10 years ago "in the garage" and said the company manufactures in Denmark, Wisconsin. He told the committee the showroom will let the company sell more directly to local customers and improve margins. "We’ve shipped all 50 states, 13 countries," Gerhardin said, noting national and international demand supported the case for a local retail presence.

The Chair praised the business and motioned to approve the loan, telling the applicant, "You're a much bigger business than I would have ever expected ... it's super impressive and your website is great." A committee member seconded the motion.

Staff confirmed the loan terms align with the recommendation before the committee. The committee approved the loan and staff indicated they would follow up with closing paperwork and next steps immediately after the meeting. The applicant and committee members noted an anticipated showroom opening around June 1 and planned brief post-meeting coordination.