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CT Paid Leave outreach committee to launch digital ad campaign, expand local assistance
Summary
The CT Paid Leave Authority’s Outreach & Engagement Committee said it will launch a statewide digital advertising campaign next week to drive people to a web page listing community education coordinators (CECs) that provide direct application assistance; staff also described expanded employer outreach and partnerships.
The CT Paid Leave Authority’s Outreach & Engagement Committee said it will launch a statewide digital advertising campaign next week to drive people to a web page that lists Community Education Coordinators (CECs) who provide direct application assistance.
Jessica, speaking for the authority’s outreach team, said the campaign will run on Facebook and Instagram as well as through digital display ads and will direct users to the CEC web page where a map and one-page profiles (in English and Spanish) explain how to get help with applications. “We are launching…
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