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CT Paid Leave outreach committee to launch digital ad campaign, expand local assistance
Summary
The CT Paid Leave Authority’s Outreach & Engagement Committee said it will launch a statewide digital advertising campaign next week to drive people to a web page listing community education coordinators (CECs) that provide direct application assistance; staff also described expanded employer outreach and partnerships.
The CT Paid Leave Authority’s Outreach & Engagement Committee said it will launch a statewide digital advertising campaign next week to drive people to a web page that lists Community Education Coordinators (CECs) who provide direct application assistance.
Jessica, speaking for the authority’s outreach team, said the campaign will run on Facebook and Instagram as well as through digital display ads and will direct users to the CEC web page where a map and one-page profiles (in English and Spanish) explain how to get help with applications. “We are launching a digital advertising campaign…to drive traffic to our community education coordinator’s web page, where folks can access the list of our CECs and find out where they can get that direct application assistance,” Jessica said.
Jessica also told the committee that one-page fact sheets describing local assistance options have been shared with partners including Aflac and United Way so those organizations can pass the information to people they assist. She said the outreach team has stepped up both virtual and in-person presentations to collaboratives and employer groups, and listed upcoming in-person events such as an Aging Matters conference in April and a West Hartford Senior Day event.
On employer outreach, Jessica said the authority issued a press release about a renewed outreach campaign that was picked up by the Hartford Business Journal and CT by the Numbers, and that the team is using a listserv to reach businesses newly registered with the secretary of state. “We’ve only been doing that for about two weeks, and we’ve seen a really great uptick in the number of folks who are coming, registering for those webinars,” she said.
The presentation also described a coordinated effort with the state Bureau of Aging to provide training for bureau staff and area agencies on aging, produce a slide for use in presentations about Alzheimer’s and related dementias, and participate in podcasts coordinated with dementia awareness efforts.
Votes at a glance: During the meeting the committee moved to approve the January 15, 2026 minutes; the motion was seconded and carried with members voting “Aye” and no opposition recorded. Members later moved to adjourn and the motion passed.
