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Forest Park Chamber outlines digital push, billboard plan and prior ESPN proposal
Summary
The Forest Park Chamber of Commerce presented a marketing plan emphasizing social media, new dining and retail videos, a proposed I‑290 billboard campaign and reconsideration of a previous ESPN promotion that would have cost $23,500; the chamber said direct ROI tracking to in‑store sales remains limited.
At the Sept. 22 Village of Forest Park council meeting the Forest Park Chamber of Commerce presented its marketing report and a preliminary plan for Sept. 1, 2025–Feb. 1, 2026, emphasizing digital outreach and partnerships to expand reach.
The chamber director described a shift toward social media and video content, saying social media “consistently ranks as [a] high priority due to its ability to provide extensive opportunities to increase visibility, drive brand awareness and traffic.” The director…
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