Retail consultants outline plan to recruit national and regional retailers to Richland

Summary

Consultants from Veil Strategies told Richland council members they track 14 retailer prospects and use proprietary trade‑area and boots‑on‑the‑ground work to market sites; staff and consultants said CityView is likely to develop before Tracks D and E and that the city owns recruitment data collected under the contract.

Richland’s economic development staff and a contracted retail‑recruitment firm presented a strategy to attract national and regional retailers to the city at an Oct. 28 workshop.

Amanda Wilmer, who led the city’s economic development overview, said the program focuses on ‘‘the creation of jobs and, of course, the expansion of our tax base,’’ and described a mix of business‑retention work, industrial recruitment and a targeted retail program that uses grants and a commercial‑façade fund to support storefront improvements.

Brooke Hill of Veil Strategies, the city’s retail consultant, described the firm’s approach: demographic and drive‑time analyses using the same site‑selection software retailers use, mobile‑tracking data to draw custom trade areas, a boots‑on‑the‑ground property catalog, and direct outreach to tenant representatives and retail…

Retail consultants outline plan to recruit national and regional retailers to Richland

Summary

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