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Consultants report record engagement for Sun City West master plan; survey closes April 3
Summary
Barry Dunn project manager Jason Genk told the RCSCW Governing Board that the Sun City West master‑planning process has drawn more than 16,000 online engagements and a nearly statistically valid survey; engagement closes April 3 and preliminary findings are due in late April.
Jason Genk, the Barry Dunn project manager working on Sun City West's master plan, told the governing board on Thursday that the community has produced unusually high engagement for a planning process.
"Within the first two weeks for just one area of measure, you had over 13,000 visits to the community engagement site," Genk said, adding that the team has seen "over 16,000 engagements on that site alone." He described the master plan as a 10‑year vision and said the consultant team will provide preliminary findings in late April and a completed plan in September. Genk said the public engagement portion of the planning work will close on April 3 and urged residents and clubs that feel underrepresented to take part before then.
Why it matters: The board will use the master plan to set priorities for future capital projects and program investments. Genk said the team is modeling plan implementation possibilities now so the board can consider funding options as part of the FY27 budget process.
How the engagement was measured: Genk said the consultant ETC is running a statistically valid survey intended to represent the community's demographics; he described that product as a "gold standard" with about a 5% margin of error when the target sample is reached. As of the night before the meeting, Genk reported 236 completed ETC surveys toward a typical target of 300, and he said ETC is also conducting mailed and online outreach to ensure representativeness. Genk said the engagement counts combine multiple tools (survey, idea board, mapping, and other widgets) and that the consultants will provide both raw data and analyzed findings to the association.
Board follow‑up: Directors asked about how views and clicks are counted, how the consultant plans to reach non‑55 audiences and younger family members, and whether mailed survey responses had arrived; Genk said ETC can provide detail on mail versus online returns and staff agreed to report back with any additional breakdowns. Directors also asked that the board and staff continue to publicize the April engagement sessions and the April 2 session targeted at members with family under 55.
Next steps: Genk said the consultant team will present preliminary findings in late April and the full recommendations later in the year. The board will consider those recommendations when it finalizes capital and operating budget decisions in April and May.
