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Board backs countywide tourism strategy; staff to seek a destination stewardship partner
Summary
Supervisors approved staff recommendations to adopt a countywide destination‑stewardship approach to tourism, direct an advisory board be formed, and move toward an RFP for a contracted Destination Stewardship Organization. The plan reallocates lodging tax funding toward regional marketing and stewardship.
Humboldt County supervisors voted to move forward with a countywide tourism marketing and stewardship strategy that recommends a contracted Destination Stewardship Organization (DSO), six tourism planning regions and a new funding framework for transient occupancy tax (TOT) revenue.
Peggy Murphy, the county’s economic development director, and consultants from J Ray/Gray presented the strategy, saying Humboldt’s tourism assets and patterns are fragmented and would benefit from a coordinated…
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