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Travel Board hears reports on museum attendance, marketing steps and year‑end finances
Summary
Board members reviewed October event and museum numbers, marketing work (signage, Placer AI geofencing and visitor/resident surveys), updates on trails and grants, and discussed year‑end financial items including a $25,000 invoice to EMS and a $100,000 special-projects allocation.
At its Nov. 12 meeting the Emery County Travel Board received routine reports from staff and community partners on events, museum visitation, marketing and year‑end financial work.
Cathy Gardner, travel board member, acknowledged the board's volunteer of the month, Julie Janis, "the driving force behind the Joe's Valley Fest," and said the board would deliver the award and photos to the volunteer. Gardner then highlighted marketing work: the Emery sign has been printed and awaits installation; trail map printing is on hold because BLM cannot complete edits during the federal government shutdown; and staff have begun work with Placer AI to geofence local business locations for analytics. Gardner said she circulated a resident sentiment survey from "U of T through the Kempsey Gardner Institute" (2021 and 2025 reports) and is drafting a short visitor survey for board feedback.
Janet, a museum representative, reported a busy October with about 1,957 visitors, saying "82% of that 1,957 were actually from out of state including 41 from out of The United States." She told the board the museum's Hall of Fame event drew roughly 500 attendees across two days and that the friends organization raised just over $60,000, including a $3,500 sponsorship.
A second museum representative described outreach events—Halloween parade/trunk-or-treat, an upcoming wire-wrap night on Nov. 20, and a Nov. 24 mammoth outreach table at an NHL game—intended to increase visibility and engagement.
The state parks representative (Tiffany) thanked museum staff for collaboration and reported water-level data: Mill Site at about 39% and Huntington at about 78%; she said staff will pull docks the next day as the season ends. Trails committee updates noted a washout that shifted work to scouting and confirmed completion of an Emery Trail project; committee members are supporting preparation for a possible NICA race in 2026.
On grants and financials, staff said the Trails Crew 2023–24 grant is finalized with payment expected, and procurement tied to Trails Crew equipment purchases will occur in January to finalize closeouts. Staff reported that EMS had been invoiced for a board‑budgeted $25,000 this year with the expectation that an MOU will be in place before next-year payments; the board discussed surplus funds and said $100,000 will remain in a special-projects fund for 2026.
The meeting closed with a recruitment appeal for volunteers and board alternates and a scheduling note that the January meeting will be on the second Tuesday at 3:30 p.m.; the chair asked staff to circulate next year’s schedule by email.
