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County staff recommends marketing retainer to improve outreach; commissioners ask for metrics and internal capacity analysis
Summary
Administration reviewed an RFP process that recommended Novum Productions for an organization-wide communications retainer; commissioners applauded progress but pressed for measurable outcomes, clarity on retainer hours versus deliverables, and consideration of an internal communications director versus a multi-year vendor contract.
Jenny McKellar, special projects coordinator, briefed the board on the county’s communications work and an RFP evaluating marketing and web-support firms. She described existing vendor relationships (Grama Bay Promotions for promotional distribution and Novum Productions for web support and creative content) and recent investments including a website redesign and a pilot community-engagement platform (Granicus).
McKella…
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