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County staff recommends marketing retainer to improve outreach; commissioners ask for metrics and internal capacity analysis

Grand Traverse County Board of Commissioners · December 17, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Administration reviewed an RFP process that recommended Novum Productions for an organization-wide communications retainer; commissioners applauded progress but pressed for measurable outcomes, clarity on retainer hours versus deliverables, and consideration of an internal communications director versus a multi-year vendor contract.

Jenny McKellar, special projects coordinator, briefed the board on the county’s communications work and an RFP evaluating marketing and web-support firms. She described existing vendor relationships (Grama Bay Promotions for promotional distribution and Novum Productions for web support and creative content) and recent investments including a website redesign and a pilot community-engagement platform (Granicus).

McKella…

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