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Planning board approves larger UF Health St. Johns signs to aid wayfinding
Summary
The planning agency approved UF Health St. Johns' request to increase and redistribute building signage across campus, citing wayfinding needs from long-distance corridors including the Anastasia Bridge and US 1; the vote was unanimous.
St. Johns County’s planning board unanimously approved a non‑zoning variance that allows UF Health St. Johns to expand and redistribute large wall signage across multiple elevations of the hospital campus.
Addie Mentre, agent for UF Health, said the request is driven by technical site constraints: the hospital campus sits deep off major corridors (US 1 and SR 312) and is visible at long distances from the Anastasia Bridge. "Due to the scale, the hospital towers are set back a substantial distance from the surrounding roadways, creating visibility and identification challenges," Mentre said, arguing that larger letters and distributed signs improve safety and wayfinding for regional patients.
Wayne Marshall, UF Health branding lead, told the board UF Health had preserved the “Flagler Hospital” name on at least one sign to maintain local recognition while integrating the UF Health brand. Several board members urged the inclusion of the word “Hospital” on signs visible to the public and suggested exploring an additional monument sign near the bridge approach; Marshall said UF Health would consider added wayfinding and on‑campus signage.
Board members also discussed night visibility and the blue "H" emergency signs already used on approach roads; UF Health said emergency wayfinding and ground‑level directional signs will remain in place and that some internal wayfinding improvements are planned. The board approved the application on a 6–0 voice vote based on the staff report and recommended conditions.
Speakers quoted (first reference): Addie Mentre, UF Health agent (SEG 2438); Wayne Marshall, UF Health branding (SEG 2949).
