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Santa Ana council directs staff to prepare Measure X ballot materials after poll shows majority support
Summary
City council voted 5–2 to ask staff to develop public information and a draft ballot measure to remove the sunset on a local sales tax (Measure X) after staff presented a True North Research poll indicating about 63–64% support among likely voters; council also discussed what services the tax funds and asked for budget modeling of cuts if revenue disappears.
The Santa Ana City Council voted 5–2 on March 18 to direct staff to prepare public information materials, develop a proposed November 2026 ballot measure, and conduct a tracking survey to consider eliminating the sunset on the local sales tax known as Measure X.
Assistant City Manager Kat Downs presented the results of a scientific survey conducted in December by True North Research. "They completed 623 surveys of likely voters in December," Downs said, noting a margin of error of plus or minus 3.9 percentage points. The initial ballot…
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