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Alex Theater credits upgrades for jump in programming; council asks staff to revisit City Day sponsorship rules
Summary
City staff and the Alex Theater reported a busy centennial season, new AV and concession upgrades and partnerships (including the Armenian Film Society); the council accepted the annual report and asked staff to bring back revised City Day sponsorship criteria and economic‑impact metrics.
The Glendale City Council on March 31 received a report on the Alex Theater’s centennial season and unanimously approved a staff motion to note the annual report and further review the City Day sponsorship program.
Miles Williams, who presented the Alex Theater summary, said the venue staged 116 shows last year — roughly double the number of comparable venues he cited — and highlighted programming growth across cinema, comedy, dance and music. Williams announced a programming partnership with the Armenian Film…
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