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Developer outlines 357‑unit mixed‑use plan and public park for West Broadway site
Summary
Galloway Companies presented a multi‑phase general development plan for the former WPS site on West Broadway, including a 357‑unit first phase, roughly 1.5‑acre park proposed for dedication to the city, 16,000 sq ft of retail, and road dedications; council took the plan under review and staff will return with TIA and design details.
The City Council heard a detailed presentation May 4 from a developer for a multi‑phase mixed‑use project on the former WPS site adjacent to the Topgolf redevelopment.
Steve, representing Galloway Companies, described a phased project (working name "the Green Line") whose first phase would include a 357‑unit multifamily building, two levels of structured parking beneath five floors of residential wood construction, and about 16,000 square feet of commercial/retail space along Broadway. The developer said phase 1 would include roughly 1.5 acres of green space intended to be dedicated to the city as a public park.
Steve said the design aims to create a walkable corridor with smaller‑scale retail and restaurant tenants and to include unit features attractive to seniors (walk‑in showers, grab bars, wider hallways, emergency push‑buttons). He described a south‑facing courtyard overlooking the marsh and multiple amenity spaces — maker rooms, saunas, and smaller gathering rooms — and said the building is being designed to be "solar‑ready." "We are designing several units to be very friendly to seniors and mixing those throughout the building to make them feel like they're part of an overall community," the developer said.
Council discussion focused on traffic and circulation, school access, the traffic impact analysis submitted to Dane County, bike‑path connections and the Broadway crossing, possible geothermal feasibility, TIF considerations and impact fees, and public safety impacts. Staff said the TIA has been revised and resubmitted to the county and that additional details (CSM, street design, park cost and operations) would go to Public Works and the CDA for review in coming weeks. No council action was taken; the GDP will return for further consideration.
