Avon Grove unveils 'Choose Avon Grove' campaign and plans Facebook pilot with commenting off

Communications coordinator Abby Gao presented a district-wide communications strategy on April 7 aimed at strengthening enrollment outreach and community confidence under the banner 'Choose Avon Grove.' The multi-channel strategy uses data-driven messaging to target incoming kindergarten families, highlights bilingual and academic programs, and combines website resources, newsletters, Instagram storytelling and a trial Facebook presence.

Gao said the campaign will focus on three pillars — strong academics, meaningful relationships and diverse opportunities — and recommended tactics such as personalized tours, postcards, email outreach, and short video storytelling. She noted a September–March timeline aligned with parent decision cycles and suggested offering both small-group and one-on-one tour options to make buildings accessible during instructional hours.

On social media, staff proposed piloting a district Facebook page under the current policy constraints (commenting turned off) while the policy is refined; the board agreed to test the platform and return in May with data and proposed administrative rules that would govern comment moderation should the board choose to allow public commenting in the future.

Trustees asked staff to use engagement metrics carefully and to report analytics showing geographic and demographic reach, not just likes. Administration said it will provide additional analytic breakdowns and pursue community-ambassador approaches to reach traditionally underrepresented groups.

Next steps: Launch a limited Facebook pilot with commenting disabled, develop administrative rules for a possible policy update, and expand tour options and targeted outreach in the months before kindergarten registration.