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Collierville zoning appeals board upholds staff denial of illuminated wall sign at Roseview shopping center

Collierville Board of Zoning Appeals · March 19, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Collierville Board of Zoning Appeals sustained a staff denial of a wall-sign permit for Guff's Wine and Liquor at the Roseview Shopping Center on Highway 72, citing that a tenant change removed the sign's nonconforming protection; the board voted 2–1 and asked staff to work with the owner on compliant options.

The Collierville Board of Zoning Appeals (BZA) voted 2–1 to uphold a staff decision denying a wall-sign permit for a new tenant at the Roseview Shopping Center on Highway 72.

Planning staff told the BZA that when Wilkinson's Liquor was replaced by Guff's Wine and Liquor the existing plastic‑face cabinet sign lost its legal nonconforming protection and therefore the replacement needed to meet current town standards. "If there's a change in tenant in a multi tenant shopping center, the sign would need to comply with current standards," the staff presenter said during the hearing.

Staff provided background on the site — a roughly 6‑acre shopping center built in 1973 and formerly known as Roseview Shopping Center — and explained that the town amended its sign regulations in 2010 to prohibit new plastic‑face cabinet signs and to add a compatibility requirement for older centers. The…

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