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Council backs continued funding for WeHo Loves Locals gift card program and Rainbow District marketing; flags funds for next budget
Summary
Council approved staff recommendations to continue the WeHo Loves Locals gift card program (staff said it injected $531,000 into the local economy) and to maintain Rainbow District initiatives, and directed staff to include funding proposals in the next two‑year budget.
City staff asked the council to continue two economic development efforts — the WeHo Loves Locals citywide gift card program and the one‑year Rainbow District marketing and activation program — and the council voted unanimously to approve the recommendations and flag funding for the next two‑year budget cycle.
Business development manager Paulo Casperdet said the…
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