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Consultant trains Lake County board on referendum messaging to fund teacher pay and safety
Summary
A consultant led training on communicating a proposed ad valorem referendum to fund teacher pay, safety and mental-health services, emphasizing three to four clear messages, oversight safeguards, and a simple public engagement technique (LAPS).
On May 4 the board received referendum messaging training from consultant Steve VanCour as part of a workshop session on campaign communications for a proposed ad valorem tax measure. The training focused on three primary messages: recruit and retain high-quality teachers through pay increases, fund safety and mental-health services, and assure voters that the funds stay local and are subject to legal and ordinance-level safeguards and citizen oversight.
VanCour walked board members through the LAPS technique…
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