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VisitCOS and Chamber/EDC brief council on tourism trends, branding and economic leads
Summary
Visit Colorado Springs reported modest declines in 2025 lodging metrics and previewed a new marketing and sales strategy to lift shoulder-season visitation; the Chamber and EDC outlined business-tourism leads, a national PR push around Space Symposium and a new Source Colorado Springs branding program to attract conferences and talent.
Visit Colorado Springs and the Colorado Springs Chamber and Economic Development Corporation briefed council on April 27 with year-end tourism metrics, marketing results and economic-development activities.
Doug Price, president and CEO of Visit Colorado Springs, said December 2025 lodging revenue per available room was down 1.29% from 2024 and that early 2026 trends showed continued softness, with the first two months pacing down about 6.18% versus the prior year. Price cited industry headwinds — including a 44-day federal government shutdown in October-November 2025 — and shifts in booking…
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