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Capitola approves contract with demographer and $45,000 budget amendment
Summary
The Capitola City Council unanimously authorized an agreement with National Demographics Corporation to serve as lead demographer (not to exceed $35,000) and adopted a $45,000 budget amendment to cover consultant fees and bilingual mailers/legal noticing; council emphasized transparency and outreach.
The Capitola City Council unanimously approved a contract and budget amendment April 30 to engage National Demographics Corporation (NDC) as the city emographer and to fund associated outreach costs.
Staff said the RFP produced eight proposals and the ad hoc committee (vice mayor Jensen and Mayor Morgan) and staff unanimously recommended NDC as the top‑rated firm. The agreement would cap consultant costs at $35,000, cover per‑meeting fees for five public meetings, and include an optional online mapping toolkit; staff also proposed a $10,000 budget item for legal noticing and two bilingual direct‑mail…
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