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Visit Casper director outlines year‑one operations, destination grants and new transparency pages
Summary
Visit Casper’s executive director reported on a year of staff reorganization, monthly KPI scorecards, a new online sponsor application and distribution of destination development funds to local projects including a David Street Station ice chiller and wayfinding signage.
Visit Casper’s executive director told the Casper City Council that her first year in the role focused on learning community needs, stabilizing staff and introducing performance reporting, marketing and destination‑development funding.
The director said the organization created monthly scorecards with lodging and marketing KPIs posted on VisitCasper.com, updated financial policies and vendor contracts, and introduced an online sponsorship…
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