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Visit Casper director outlines year‑one operations, destination grants and new transparency pages
Summary
Visit Casper’s executive director reported on a year of staff reorganization, monthly KPI scorecards, a new online sponsor application and distribution of destination development funds to local projects including a David Street Station ice chiller and wayfinding signage.
Visit Casper’s executive director told the Casper City Council that her first year in the role focused on learning community needs, stabilizing staff and introducing performance reporting, marketing and destination‑development funding.
The director said the organization created monthly scorecards with lodging and marketing KPIs posted on VisitCasper.com, updated financial policies and vendor contracts, and introduced an online sponsorship and economic‑impact reporting form to make destination funding and impact data more accessible. She listed destination development awards the board approved in the second and third quarters: $112,000 for a David Street Station ice chiller, $100,000 for City of Casper wayfinding signage, $25,000 for the Indian relay races, $105,000 for Natrona County wayfinding and $66,000 for a hospitality/tourism community education program.
Councilors asked about digital versions of the pocket map; the director said the pocket map itself is a hard copy but the new website vendor will publish event listings tied to locations so staff can create automatic, downloadable maps and PDFs.
On the fate of the Indian relay races, the director said the organizer is a private group that chose to relocate events to Cheyenne and that Visit Casper had not received formal notification of a permanent move; she said other organizations are exploring alternate events and she will share confirmations once agreements are finalized.
The director closed by noting Visit Casper’s role in regional promotion — including national distribution of the new destination guide — and upcoming events and trade shows. Staff asked councilors to tell Visit Casper what destination data they want publicized and offered to deliver printed scorecards at future meetings.
