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SF Collective pitches Gellert Park night market; commissioners call for clearer nonprofit messaging
Summary
SF Collective founder Dean Yariza told the Daly City Recreation Commission he hopes to launch a Gellert Park night or day market to boost local small businesses and cultural activity. Commissioners praised the idea but urged that Yariza clarify SF Collective’s pending federal 501(c)(3) status before any city fundraising partnership.
Dean Yariza, cofounder and CEO of SF Collective, pitched a proposal to the Daly City Recreation Commission on March 24 to hold recurring night or day markets in Daly City — potentially centered at Gellert Park — as a low-barrier way to help small vendors, activate public spaces and keep more spending in the local economy.
Yariza said SF Collective grew from pandemic-era events in San Diego and the East Bay and has worked with Filipino community partners and Seafood City in earlier local activations. “The next is $100,000 of economic activity generated from each event,” Yariza said, describing both direct vendor receipts and peripheral spending at nearby businesses as measures of impact. He estimated an event could host roughly 50 to 100 vendors and said SF Collective’s vendor fees would be “small by Bay Area standards,…
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