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Council reviews gateway signage options; staff to issue RFP for electronic and static monument signs
Summary
City staff presented two monument signage concepts — an LED electronic messaging sign (~$45,700 each, excluding site work) and a static sign (~$30,000) — and the council asked staff to seek competitive bids (RFP), limit bright electronic signs near residences and return with locations and final costs.
Aaron Flores, a senior management analyst, presented two concept options for gateway/monument signage at the Farmers Branch council study session on May 5: an electronic, cloud‑managed, double‑sided LED messaging sign quoted at approximately $45,700 (site and installation costs excluded) and a static sign quoted near $30,000. Staff said either option would take about six to eight weeks to install once a site is prepared.
Flores said staff obtained preliminary conceptual quotes from a vendor to help the council decide on a model and scope. Technical details included a roughly 6‑by‑6‑foot footprint for the electronic sign and a 4‑by‑6‑foot footprint for the static option; the electronic signs would be managed via cloud software.
Deputy Mayor Pro Tem Roger Neal and other councilmembers expressed general support for signage at major entryways and civic locations while urging caution about placing bright electronic displays in or immediately adjacent to neighborhoods. Neal asked that staff pursue other design options and ensure procurement follows a competitive process. Councilwoman Gonzales emphasized resident comfort with sign brightness and requested maintenance‑cost estimates; Councilwoman Bennett favored a more aesthetically pleasing design and a materials comparison.
Staff said funding for the signs will be proposed in the upcoming budget year rather than taken from surplus and explicitly committed to issuing a formal RFP to solicit multiple vendors, additional design concepts and feasible site recommendations before returning to council with final costs and an implementation plan.
Next steps: staff will prepare an RFP, research and propose candidate locations (favoring major entryways and civic sites), present additional design options and provide cost and maintenance estimates during the budget process.
