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Visit Greater Palm Springs outlines 10-year regional stewardship plan, highlights tourism’s local economic role
Summary
Visit Greater Palm Springs told Coachella’s City Council it will pursue a 10-year destination stewardship and nine city-specific master plans, and presented economic-impact figures and marketing initiatives aimed at boosting off-season visitation and supporting local businesses.
Visit Greater Palm Springs representatives presented a regional tourism update to the Coachella City Council on Feb. 25, outlining a new 10-year destination stewardship plan and a package of city-specific master plans they say will guide marketing, events and infrastructure investment from 2026 to 2036.
“Tourism is the number 1 industry across the Coachella Valley,” Scott White of Visit Greater Palm Springs told the council, summarizing research the organization presented. White said the region conducted visitor and resident-sentiment studies and will provide dashboard tools and regular reports to member cities as part of the master-plan process.
Why it matters: Council members said they want to…
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