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Athletics staff review ticket revenue trends and pass experiments; board opts to keep current pricing for now
Summary
Athletics staff reviewed ticket pricing (HS varsity football $10; student $8; most other sports $6), attendance trends and major expense drivers (officials, uniforms, SRO/EMS, travel). Staff reported mixed participation for season/family passes and recommended pursuing targeted, sport‑specific passes or sponsorships rather than a broad year‑round family pass; board agreed to leave pricing unchanged and requested further AD input.
Athletic department staff presented a review of ticket pricing, season pass pilots and revenue and expense trends.
The district’s current prices are $10 for varsity football, $8 for student tickets and $6 for most other events. Staff said middle schools typically do not offer season passes because seasons are short; one high school pilot sold 28 season passes for $20 in its first year. Staff compared neighboring…
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