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Local tourism group wins DMO designation, seeks state marketing match to promote Christian County
Summary
Representatives told the commission they received state DMO designation and applied for a matching marketing grant; the plan emphasizes out‑of‑market advertising (50+ miles) and local digital partnerships tied to Route 66 and Branson events.
Representatives from Shelby Christian County told the Christian County Commission on May 7 that the organization has been granted official destination marketing organization (DMO) status by the state and immediately applied for a state matching marketing grant limited to DMOs.
The presenter said the state program is intended for external marketing in markets more than 50 miles from the destination and that the group’s submitted marketing plan includes billboards, magazine ads and digital campaigns. “Those dollars have to be spent in…
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