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Visit Greater Palm Springs outlines regional tourism master plan and targets $9 billion impact
Summary
Visit Greater Palm Springs told the Indian Wells City Council it will fund nine city-specific tourism master plans as part of a regional study with Hunden Partners, and highlighted air-service gains and goals to recapture pre-COVID visitation levels.
Visit Greater Palm Springs presented a 2026 update to the Indian Wells City Council on Feb. 5, saying the region is recovering toward pre-pandemic travel levels and launching new planning and marketing work to sustain growth.
Scott White (introduced to the council as the Visit Greater Palm Springs presenter) said the organization contracted Hunden Partners to lead a regional tourism master plan and will add nine individual city tourism master plans to that scope, paid for by Visit GPS. "They're gonna do a a complete regional plan that will, really look at the region holistically," he said, and stressed the city-specific plans are…
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