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CPPA reports 285,000 Californians on Drop; expands registry and outreach ahead of August deletions
Summary
The California Privacy Protection Agency told its board that about 285,000 Californians signed up for its Drop delete/opt‑out platform in the first four months, that the data broker registry lists roughly 575 registrants, and that staff are stepping up outreach, technical tools and a Drop sandbox for brokers as deletions begin in August.
Chair Urban convened the board’s executive director update on May 1, where Tom Kemp outlined recent progress on Drop, the agency’s statewide delete and opt‑out platform.
"As of today, there are 285,000 Californians that have signed up in the first 4 months," Kemp said, adding that deletions will begin in August when data brokers can connect to the system. He said Drop advertising is now running in California airports and community locations, bilingual radio and print ads are active, and a "Drop roadshow" has reached farmer markets, universities and senior…
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