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Planning committee denies Dodge store sign variance request
Summary
The Tupelo Planning Committee unanimously denied a request from Dodge’s stores to allow a 59.24 sq ft ground sign (option 9) at a new Gloucester Street location, after city staff said the sign’s electronic components exceed the code’s 40% electronic‑area limit and variance criteria were not met.
The Tupelo Planning Committee voted unanimously May 4 to deny a variance that would have allowed a 59.24‑square‑foot ground sign for a new Dodge store on Gloucester Street.
Nat Leathers, representing Dodge’s stores, told the committee the sign’s movable electronic numerals total roughly 39.16 square feet and argued that if only the electronic portion is counted the display would fall under the city’s 40‑square‑foot limit: “If you look at that sign, the actual… numerals of each of those 4 blocks…
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