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Consultants propose $1M community-engagement program and expanded digital outreach to shore up resident support for tourism
Summary
JLL recommended a three-year, approximately $1,000,000 program to improve resident understanding of tourism revenues, create a public dashboard and institutionalize community engagement; consultants also recommended beefing up email marketing and targeted off‑season campaigns.
Consultants recommended the county invest in a structured, multi-year community-engagement program to strengthen resident understanding of the bed tax (tourist development tax), improve transparency, and institutionalize an annual tourism-impact report and public dashboard.
The proposal, presented by Scott Beck, estimated about $1,000,000 of program expenses over three years to initiate and institutionalize the work. Key components in year one include a…
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