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Consultants urge dedicated 30A strategic plan, propose $2.25M–$3.25M master-plan budget
Summary
JLL recommended Walton County sponsor a 3‑year strategic planning effort for the Scenic 30A corridor, proposing a working group and a $2.25M–$3.25M budget to coordinate preservation, mobility and aesthetics; consultants said the plan would shape beach access, transportation and long‑term resilience.
Scott Beck of JLL told the joint Walton County BCC/TDC meeting that one of the strategic-plan priorities should be a focused, multi-year master plan for Scenic 30A, arguing the corridor’s value and pressure from visitation require a dedicated approach.
Beck described the recommended 30A plan as preservation-first and multi-disciplinary, covering mobility, aesthetics…
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