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Consultants urge dedicated 30A strategic plan, propose $2.25M–$3.25M master-plan budget
Summary
JLL recommended Walton County sponsor a 3‑year strategic planning effort for the Scenic 30A corridor, proposing a working group and a $2.25M–$3.25M budget to coordinate preservation, mobility and aesthetics; consultants said the plan would shape beach access, transportation and long‑term resilience.
Scott Beck of JLL told the joint Walton County BCC/TDC meeting that one of the strategic-plan priorities should be a focused, multi-year master plan for Scenic 30A, arguing the corridor’s value and pressure from visitation require a dedicated approach.
Beck described the recommended 30A plan as preservation-first and multi-disciplinary, covering mobility, aesthetics and context-sensitive development. "We think it is a very important opportunity to consider…spend the time and money and develop a strategic plan for 30A," he said, proposing a 3‑year working group and a budget range of $2.25 million to $3.25 million to produce a comprehensive plan.
Why it matters: Commissioners and local stakeholders flagged 30A and Scenic Golf Drive as key assets. The consultants said a master plan would inform transportation, beach access, signage and the aesthetic character of the corridor and would be shaped by resident and stakeholder input.
Questions and context: Commissioners asked for examples of master-plan components and cost breakdowns; staff and consultants said cost estimates and scope details (deliverables, recommended firms, and sample budgets) are included in the plan packet and can be reviewed in the listed slides and tabs.
Next steps: The recommendation was presented for discussion; the board did not authorize or fund the 30A plan at the meeting and asked staff to provide additional budget tab references and implementation details for future consideration.
