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Consultants propose reserve-policy overhaul, identify $52 million in 'surplus' for Walton County tourism priorities
Summary
At a joint Walton County Board of County Commissioners and TDC meeting, JLL consultant Scott Beck recommended new reserve targets that would set ongoing reserves near $118 million and free about $52 million for strategic uses while keeping beach renourishment protected.
Scott Beck, a consultant with JLL, told the Walton County Board of County Commissioners and the Tourist Development Council in a joint meeting that the consulting team’s top recommendation for the 2026–2030 strategic plan is a revamped reserve policy that sets clearer ongoing balances and creates room for targeted investments.
Beck said the county’s five reserve buckets—marketing and operations; beach renourishment; destination development; traffic, mobility and beach access; and Authentic/North Walton—currently total about $169,000,000. He proposed an ongoing combined balance of roughly $118,000,000, which the presentation characterized as leaving about $52,000,000 in surplus “opportunity” to advance strategic priorities. “$52,000,000 to unlock the opportunities that we’ll talk about in the four priorities,” Beck said.
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