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Isanti County reviews outreach plan for proposed highway facility tied to local sales tax
Summary
Consultants from Kraus Anderson briefed the county on a summer outreach campaign tied to a potential local sales tax to fund a new highway facility, proposing town halls, fairs, facility tours and FAQ materials; commissioners asked for clearer safety attribution, local newspaper coverage and a note about the purchased site location.
Megan Liffer of Kraus Anderson opened the county briefing with a messaging principle — "A confused mind always says no" — and laid out an engagement strategy for a potential local sales tax-backed highway facility project. Sarah Van Petten, also of Kraus Anderson, described a summer schedule of public events (Touch-a-Truck in May, a June–July campaign kickoff if the sales tax is authorized, fair appearances in July and an open-house facility tour in September) and a suite of communications tools including website FAQs, social posts, mailed materials and short videos.
The presentations emphasized clear, consistent…
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