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Laredo tourism advisory committee reviews April activity, eyes Texas "Film Friendly" certification
Summary
At its advisory meeting, the Laredo tourism office reported marketing metrics (10,000 visual reach, 4,500 flyers), said automotive tax collections remain above forecast, and outlined final steps to secure Texas "Film Friendly" certification; members urged a stakeholder landing page and broader social media use.
The Laredo Tourism Advisory Committee met and at 08:51AM heard an April activity and finance briefing that included marketing metrics, progress on a Texas "Film Friendly" certification, and proposals to improve local outreach.
Presenter (S3), the tourism office representative, led the meeting's substantive reports. On the finance summary, the presenter said the department's reports span pages 4–6 and cover October through April; discussing tax trends, the presenter said the office’s “automotive tax collections continue to be above the forecast,” while noting that sporadic hotel reporting can cause month-to-month variance. The presenter also described the internal budget timeline, saying the budget has been finalized for…
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